Helping Your Clients Relocate

Many experienced real estate agents eventually develop a specialty or a corner of some kind, whether it is selling homes only in a particular neighborhood, working with only certain types of property (such as multi-unit buildings), or perhaps representing only specific groups of clients. One such group of clients might consist of those who are relocating from another city or state. Often people need to relocate because of a job or to live closer to family. Or sometimes when people retire, they wish to move to a new location, perhaps in a warmer climate or a less expensive area where they can better afford to live on a retiree’s fixed income.

Whether, as a real estate agent, it is your specialty or not, you will at least occasionally be asked to help a client from another city or state relocate to your area. There are some definite benefits to working with such clients. The main one is that they are usually in a hurry and quite motivated – there are few “looky-loos” among them — and much of your communication with them in the home buying process will be done virtually. They may make a trip or two to make the final decision and for the closing, but everything else will likely be done online. That will save you some time, although you will likely need to visit more homes on their behalf.

What will your relocating real estate client need that your local clients do not? If your client is unfamiliar with the area to which he or she is moving, it would make their transition a lot easier if you can help to familiarize them with your town or city and the surrounding locale. Real estate agents can assist clients in finding the best neighborhood that meets their unique preferences and needs. If they come to town, you can even offer to show them around. But if they are not planning to come until they have homes to decide between and/or papers to sign, it would be helpful to send them some type of relocation packet. Expert guidance is especially crucial when relocating to a new country, as it involves understanding local regulations, cultural nuances, and the overall adjustment process. There are certain real estate agencies that specialize in relocation work and have relationships with corporations that often need to move their employees. But there is no reason why any licensee cannot do the same. The National Association sets professional standards and certifications that can help you establish credibility and provide valuable insights into job transitions affecting local housing markets.

What is a Relocation Specialist?

A relocation specialist is a professional dedicated to assisting individuals and families with the often complex and stressful process of moving to a new location. Whether the move is prompted by a new job, a military assignment, or personal reasons, these specialists adhere to the professional standards and certifications established by the National Association, ensuring they provide expert guidance for a smooth transition. They are well-versed in the intricacies of the relocation process and are committed to making the experience as seamless as possible for their clients.

Relocation Specialist helping family relocate.

Definition of a Relocation Specialist

A relocation specialist is typically a real estate agent or a professional with extensive knowledge of the relocation process. These experts have undergone specialized training and possess significant experience in helping clients move to new areas. The National Association sets professional standards and certifications that these specialists must adhere to, ensuring they are well-equipped to provide top-notch service. Their primary goal is to offer personalized support and guidance, helping clients navigate the complexities of relocating and finding the perfect home in their new location. By leveraging their expertise, relocation specialists can make the daunting task of moving much more manageable.

Role of a Relocation Specialist in the Real Estate Industry

A relocation specialist plays a vital role in the real estate industry, particularly in facilitating the relocation process for individuals, families, and employees. These specialists are trained to provide comprehensive real estate services, ensuring a smooth transition to a new location. Their expertise encompasses not only finding the perfect home but also navigating the complexities of relocation, including temporary housing, home sale programs, and buyer value options.

Relocation specialists work closely with clients to understand their unique needs and goals, developing customized relocation plans that cater to their preferences and requirements. This may involve identifying the best neighborhood, researching local schools and healthcare facilities, and providing guidance on the financial burden of relocation.

In addition to their technical knowledge, relocation specialists possess excellent communication and organizational skills, enabling them to effectively manage the relocation process from start to finish. They often work with both the employee and the relocation company to ensure a seamless transition, minimizing stress and maximizing the overall relocation experience.

Benefits of Working with a Relocation Specialist

Working with a relocation specialist offers numerous advantages. These professionals bring expert knowledge of the local real estate market and neighborhoods, ensuring clients find the best fit for their needs. They provide personalized support throughout the relocation process, from the initial search to closing the deal. Relocation specialists also adhere to professional standards set by the National Association, which often requires certifications and being a member in good standing. This ensures they have access to a network of trusted professionals, including real estate agents, attorneys, and financial advisors, which can be invaluable during a move.

Additionally, they assist with finding temporary housing and navigating the local rental market, making the transition smoother. They help clients manage the home buying and selling process, including negotiating offers and closing deals. Relocation specialists also provide support in finding the best schools, healthcare facilities, and other local amenities, ensuring the entire family settles in comfortably. They can even help manage the financial burden of relocation, offering advice on tax implications and budgeting.

Becoming a Relocation Specialist

In California, a relocation specialist does not need any specific certification beyond a real estate license, but it is often beneficial for one to have additional training or certifications, depending on the specific focus and services they provide. While a real estate license is required to handle the buying and selling of properties, relocation specialists often work with corporate clients, employees moving for work, and families transitioning between locations, which can involve a range of other services, such as home finding, moving logistics, or settling-in assistance.

Some certifications and credentials that may be useful, though not mandatory, include:

Certified Relocation Professional (CRP) Certification

The CRP certification is awarded to real estate professionals who have demonstrated expertise in relocation services. To become a CRP, one must complete a comprehensive training program, which covers topics such as relocation policies, tax implications, and cultural awareness. CRP-certified professionals are well-equipped to handle the intricacies of relocation, ensuring a smooth transition for clients. This certification signifies a high level of proficiency and commitment to excellence in the relocation industry.

Military Relocation Professional (MRP) Certification

The MRP certification is specifically designed for real estate professionals who work with military members and their families. This certification program focuses on the unique challenges faced by military personnel, including frequent relocations and specialized housing requirements. MRP-certified professionals are trained to provide tailored relocation services, addressing the distinct needs of military families. By understanding the specific demands of military life, MRP-certified agents can offer invaluable support and guidance to those who serve our country.

What is in the Relocation Process Packet?

Since relocating can be a daunting task causing much anxiety and uncertainty, relocation specialists or real estate agents who have a once-in-a-while client who is relocating may include the following items in a packet to quell their client’s concerns. Expert guidance is crucial when relocating to a new country, as it ensures a smooth transition and informed decision-making. A relocation company can provide extensive information and support to ease the transition for relocating clients. The agent should tailor it to their client’s needs as much as possible.

  • Information from the local board of education about the school district.
  • A list of local day care providers and babysitters.
  • Recommendations for housecleaning services.
  • Cost-of-living comparisons between their old location and the new one.
  • The names and contact information of the utility companies they will need to get in touch with (water, garbage, gas, electric, cable, internet service providers, telephone).
  • Material about the local businesses in their new community, such as supermarkets, pharmacies, restaurants, movie theaters (which you can usually obtain from the city or town’s Chamber of Commerce).
  • A nice touch would be to include a list of the agent’s own personal restaurant recommendations, favorite things to do and places to visit.
  • Recommendations for reputable moving companies.
  • Information about local organizations to help relocating clients join the community (e.g., the Chamber of Commerce, volunteer groups, cycling clubs, social groups, meetups, parent-teacher associations, etc.).
  • A community calendar or a recent local newspaper or a link to its website so they can see what is going on in their town or city.
  • Information about local houses of worship.
  • A list of the area’s public transportation with maps and schedules (buses, trains, streetcars, ferries).
  • Information about local children’s sports organizations (flag football, soccer, Little League baseball, girls’ softball, youth basketball, etc.) and other age-appropriate activities for children in the area.
  • A list of nearby parks, beaches, zoos, botanical gardens, museums, sports arenas, theaters, concert venues, dog parks, walking and bicycling paths, hiking trails, and gyms.
  • A list of local hospitals, doctors, and veterinary clinics.

These and anything else you can think of that may help alleviate the relocating client’s anxiety and confusion, save him time, and help him get his feet on the ground in his new home will be much appreciated and long remembered.

Once you successfully help one client with a relocation, chances are there will be others. And, before you know it, maybe you will be the relocation specialist in your office!

Man holding a relocation package created by a real estate agent

Real Estate Services for Relocating Clients

Relocation specialists offer a comprehensive range of real estate services designed to help clients find the perfect home in their new location. Expert guidance is crucial when relocating to a new country, as it includes valuable advice on local regulations, cultural nuances, and the overall adjustment process. These services are tailored to meet the unique needs of relocating clients, ensuring a smooth and stress-free experience.

Home Buying and Selling Services

Relocation specialists provide extensive home buying services, assisting clients in finding the ideal home in their new location. Expert guidance is crucial when relocating to a new country, as it includes valuable advice on local regulations, cultural nuances, and the overall adjustment process for families moving internationally. This includes searching for properties, negotiating offers, and closing deals. They also offer home selling services, helping clients price, market, and negotiate offers for their current home.

In addition, relocation specialists can guide clients through various home sale programs, such as buyer value option (BVO) programs and guaranteed offer programs, which can simplify the selling process. They also assist with finding temporary housing options, including apartments, houses, and corporate housing, ensuring clients have a comfortable place to stay during the transition.

Furthermore, relocation specialists provide a comprehensive orientation to the new city, offering valuable information on local amenities, schools, and healthcare facilities. This helps clients and their families acclimate to their new environment quickly and comfortably.

By working with a relocation specialist, clients can ensure a smooth and stress-free relocation experience, finding the perfect home in their new location and settling in with ease.

Related Posts by Relocation Company

Understanding the Client’s Needs and Goals

A relocation specialist’s primary objective is to understand the client’s needs and goals, developing a customized relocation plan that meets their unique requirements. This involves conducting a thorough needs assessment, which may include:

  • Identifying the client’s preferred location, including the best neighborhood and local amenities
  • Researching local schools, healthcare facilities, and other essential services
  • Providing guidance on the financial burden of relocation, including temporary housing and home sale programs
  • Offering support and resources to minimize stress and maximize the overall relocation experience

Developing a Customized Relocation Plan

Magnifying glass over map indicating relocation planning

Once the client’s needs and goals are understood, the relocation specialist develops a customized relocation plan. This plan may include:

  • Identifying suitable housing options, including temporary housing and permanent residences
  • Coordinating logistics, such as moving and storage arrangements
  • Providing guidance on relocation policies, tax implications, and cultural awareness
  • Offering support and resources to ensure a smooth transition to the new location

By developing a customized relocation plan, relocation specialists can ensure a seamless transition for clients, minimizing stress and maximizing the overall relocation experience. This personalized approach helps clients feel more at ease and confident as they embark on their journey to a new home.

 

How to Become a Relocation Realtor

Becoming a relocation realtor involves acquiring specialized skills and knowledge to assist clients in the relocation process effectively. The National Association sets professional standards and certifications that are crucial for realtors, emphasizing the importance of being a member in good standing. Here’s a step-by-step guide to help you become a successful relocation specialist:

  1. Obtain a Real Estate License: To become a relocation realtor, you must first obtain a real estate license in your state. This typically involves completing pre-licensing education, passing a state exam, and fulfilling any additional state-specific requirements.
  2. Gain Experience in Real Estate: Begin your career by gaining experience as a real estate agent. Work with a variety of clients, including those looking to buy or sell homes locally. This experience will help you understand the real estate market and develop essential skills.
  3. Specialize in Relocation Services: Once you have a solid foundation in real estate, consider specializing in relocation services. This may involve additional training or certification, such as becoming a Certified Relocation Professional (CRP®) through the Worldwide ERC®.
  4. Develop a Network: Build a network of contacts within the relocation industry, including relocation companies, employers, and other real estate professionals. This network can provide valuable referrals and resources for your clients.
  5. Stay Informed on Relocation Trends: Keep up-to-date with the latest trends and developments in the relocation industry. This knowledge will allow you to provide the best possible service to your clients and stay competitive in the market.
  6. Market Your Services: Promote your relocation services to potential clients and employers. Highlight your expertise in helping individuals and families transition smoothly to new locations. Use online platforms, social media, and networking events to reach your target audience.

By following these steps, you can become a successful relocation realtor, helping clients navigate the complexities of moving to a new area and finding their perfect home.

Is a relocation agent worth it?

Relocation real estate agents assist employees by managing real estate transactions and providing market analyses for pricing homes.

Real estate agents specializing in relocation undergo continuous training to maintain high standards of service. The National Association sets professional standards and certifications that these agents must adhere to, ensuring they are well-equipped to handle job migration trends and local housing market changes.

Relocation packages often cover the costs of moving and related expenses for employees, minimizing their financial burden.

Home sale programs offer tax efficiencies for employers and employees during relocation.

How to become a relocation realtor?

For instance: becoming a Real Estate Agent and joining NAR. Gain relocation-related experience. Application to get certified. Searching relocation companies. Making a career as a relocation agent?

Help Relocating Employees Find Their Next House

Our agents connect assignees with vetted realtors that can assist in finding the best house to move to in the right location and at the right cost. PBN provides your employees with all the tools they need and the Sirava Privilege Broker Network makes their jobs more enjoyable and reduces any possible housing Exception. Sirva agent knows the coveted neighborhoods, current market price, details of the lease agreement and local law. Let your workers find an efficient and affordable way to find the home they desire.

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